Performance Marketing
Campaign strategy powered by measurable growth metrics.
About Us
PT PARADIGMA NIAGA SEJATHERA
A digital-based FMCG product marketing and sales company that builds a modern distribution ecosystem through data, technology, and people empowerment.
Marketplace Optimization
Optimize conversion from storefront experience to checkout.
CRM & Retention Strategy
Build loyalty loops with lifecycle and repurchase programs.
Affiliate & Community System
Expand trust through creator and community collaborations.
Vision
To become a leading local FMCG company with a solid and synergistic business ecosystem throughout Indonesia.
Mission
- Develop a business ecosystem that empowers people.
- Deliver high-quality products that are useful and loved by customers.
- Build social benefits and contribute to the wider community.
- Create a sustainable, data-driven marketing and sales system.
Company DNA
Values PARA
Four values that shape every decision, collaboration, and growth milestone at Paradigma.
P
Professional
Working with high standards, integrity and accountability.
A
Agile
Quick to adapt, responsive to market changes and able to work with anyone.
R
Religious
Upholding spiritual values, ethics, and blessings in business.
A
Accountable
Take responsibility for every target, decision, and result.
National Distribution Footprint
End-to-end channel management from demand generation to fulfillment.
Integrated operation flow between marketplace, CRM, and field execution.
Scalable distribution model designed for fast-moving consumer products.
We serve all regions of Indonesia with a national delivery system and online-based distribution management.